The exchanges took place in two rounds:

The 1st round featured 10 exchanges scheduled to take place in September – November 2019. As a pilot scheme, it was aimed exclusively at the members of European Creative Hubs Network through a closed call for applications. It served to test the new format of the visit and draw any potential lessons for improvement for the next round.

The 2nd round, planned to take place in 2020, met the outbreak of the pandemic, hindering most of the physical exchanges from taking place. Yet some of them moved to the digital sphere, generating interesting outputs and conclusions. Namely, 2 physical and 9 online exchanges were realised during the second round.

The importance of knowledge exchange between peers, became evident during the pandemic, as the shift from physical to digital interaction requires new skills and competences. 

Considering this, a third round of the P2P Exchange program was added to the original foreseen two previous rounds. This additional round aimed to tackle this gap of knowhow by detecting and highlighting good practices that emerged from the creative sector during the crisis, but also by facilitating the sharing of these new methodologies and ideas in an interactive way.

Inspired by the Creatives Unite platform and its vision to gather creative initiatives and make them available to the sector, the third round of P2P Exchange Program, titled Ambassadors of Change facilitated the exchange of knowledge between peers through a platform that offered the opportunity to book a P2P session with the Ambassadors of Change and/ or ask for more information through an email to all interested parties.